- Mar 2, 2007
- 43,144
- 61,411
- AFL Club
- Fremantle
- Other Teams
- Liverpool, Cowboys, Packers, Scorchers
what were the negative connotations with footscray?
Eternally unfashionable Footscray, with the increasingly threadbare flag of 1954 flapping alone over Whitten Oval, would have had reasons for feeling vulnerable. As frightened people do, they panicked. Newly arrived club president David Smorgon dismissed “Footscray” as intractably associated with “underprivileged” and “third-rate”. The name “Western Bulldogs”, it was felt, would free the club from a heritage of failure, and command new loyalty across all of Melbourne’s western suburbs.
Let's bring back Footscray and give Western Bulldogs the boot | Andrew Mueller
Andrew Mueller: It's time to admit the 1997 name change was a marketing mistake and give the club back its eternally unfashionable name
www.theguardian.com