Isn't every word different though? I was away with friends for Easter and homophobic comments came up and how over time, they have diminished, we chatted about this being a positive.
The general consensus was the F word used by Finlayson is something that made us all uncomfortable and would be at the pointy end of the tree when it comes to offensiveness.
Three weeks to me is one week shy of acceptable but i dont know why it should be less than a racist remark.
Moving forward, i think Clarkson has got away with one here and the Finlayson punishment would be the minimum.
What's offensive for one person, might not be for another
Stamp it out by having a minimum 3 or 4 week penalty
Prevent, not fix