NB makes the space available for an additional sponsor. I’m assuming there’s some deal where the clubs get paid slightly less overall by NB as a trade off for the additional sponsor space.just noticed this the other night but any reason why all the teams sponsored by new balance(yes i know hawthorn have skechers as their collar sponsor) have a different sponsor to where the NB logo would be?
It’s purely additional revenue for the NB clubs which I presume is very appealing to them.
ISC also do it with Hawthorn.