Fairly late bump on this one, but I can tell you from experience going through the process first hand, they mostly sent out a tender... "we need 500,000L of Shiraz at $1.80/L, what can you provide" and companies will send in their best sample attempt to hit the price point. Often undervaluing their wine in an attempt to move bulk amounts and generate cashflow. It works in ALDIs favour as they have people competing to gain that shelf space at prices they determine.They go direct to the Wineries and buy the lot.
The Germans are very smart operators.....I don’t remember the last time I went to Dan Murphy’s.
They also put a fair bit of time in with winemakers/wineries to get exactly what they want. And theres some seriously good booze going into seriously cheap pricepoints made by excellent winemakers. And there wines are winning serious awards. Having said that, Im stuffed if I know how they can import Nero d'Avola from Italy and sell it at $6 and its actually drinkable, and be making a profit...