Opinion North Melbourne Football Club - Re-branding; It's Time

Is a rebranding of our logo needed?

  • YES - we are NMFC, not the "KANGAROOS"

    Votes: 64 85.3%
  • NO - Pointless, stick with what we've got

    Votes: 11 14.7%

  • Total voters
    75

Remove this Banner Ad

Why?

I get people get touchy about the subject of '07 but I never get why there is so much outrage regarding the use of the name "Kangaroos" in this day.

"North Melbourne Football Club" is clearly on the current logo, and of the current 18 teams, roughly half of them have their "mascot" type as the main feature rather than the location of the club which just under 1/4 have as the main feature- the remaining 1/4 is made up of emblems and indistinguishable mixes of the 3.

It's not like North are alone in the way their emblem is designed, in fact we're in the majority so it's not some conspiracy to strip us of our identity.

For all means, update the emblem, but it's time we stopped being afraid of using the term Kangaroos, at times people are often looking to take offense for the sake of taking offense.

We ARE the kangaroos, we have been for decades and we always have and always will be North Melbourne and also the Shinboners.

Don't be afraid of the word kangaroos, embrace it, live it, breathe it, love it.

North Melbourne Kangaroos, our club.
Excellent point - I never refer to Adelaide as 'Adelaide' it's always the Crows same as the Bulldogs and Eagles.
 
Why can't we have the 60s shield and the 90s kanga?

And I must say, the nmfc looks a lot cleaner without the FC.

2mplrvq.jpg


I think I've done it.

I'm releasing this royalty free, no need to thank me Heath. A team photo with the players will be enough.
That one on the left is a corker!.... (roo)
 
Why can't we have the 60s shield and the 90s kanga?

And I must say, the nmfc looks a lot cleaner without the FC.

2mplrvq.jpg


I think I've done it.

I'm releasing this royalty free, no need to thank me Heath. A team photo with the players will be enough.
I love that monogram.

Actually doesn't look too simple.
 

Log in to remove this ad.

I like the shield with the latin and pretty sure the club had a royal blue rugby top with the logo on it and the old heritage white v a few years back.

Whatever we do, we need to go back to the 2d kangaroo.

The image below I am pretty sure is someone's avatar on big footy but not sure who.

View attachment 192810
Yeah i like this one aswell...
 
This is what I'm thinking (bare in mind they're pretty rough, I had to mask what I was actually doing from my bosses):
Screen_Shot_2015_11_13_at_12_49_54_PM.png

Simple, flat colours (no gradients). Nothing too complex or hard to re-create. With a throwback to the old school Roo, possibly with a slight updated shape. And a much better font than Impact :drunk:
Love that one on the right. Nice modern take on the 90s one everyone is so nostalgic about. I definitely think our next logo will contain "NMFC" in the text as it seems to be the way we like to brand ourselves these days (as opposed to "North Melbourne" or "Kangaroos").
 
I like the suburban name North Melbourne and I do not like the Americanisation of our logo.
 

(Log in to remove this ad.)

I've told this story a few times before but I always love re-telling it.

During the launch of the current logo I was fortunate enough to stand next to Graham (Graeme?) Duff just before the first or second Member Information Sessions that they had during '07.

He was sorting his papers and getting ready to walk up to the front to speak and out of the blue asked me what I thought of the new Kangaroos logo.

"Well to be honest, where I live that's pretty much how they look as they are coming at you through the windscreen."

He huffed and puffed and walked off.

Good story! At least he spoke to you! Before a game one year, we were in the lift at Etihad dressed in our North gear when he and a few others with him entered the lift. He totally ignored us! Not that we expected to have an in-depth conversation with him but it would have been nice if had actually acknowledged some die-hard supporters of the club that he was Chairman of!
 
This is what I'm thinking (bare in mind they're pretty rough, I had to mask what I was actually doing from my bosses):
Screen_Shot_2015_11_13_at_12_49_54_PM.png

Simple, flat colours (no gradients). Nothing too complex or hard to re-create. With a throwback to the old school Roo, possibly with a slight updated shape. And a much better font than Impact :drunk:

That first one without so many stripes is a winner.
Why can't we have the 60s shield and the 90s kanga?

And I must say, the nmfc looks a lot cleaner without the FC.

2mplrvq.jpg


I think I've done it.

I'm releasing this royalty free, no need to thank me Heath. A team photo with the players will be enough.

That second one. Yep.
 
The membership medallions slash key rings are shit. ..the edges are too sharp and tear clothing.

Your membership comes with a free vasectomy the first time you put it in your pocket, what's not to love.
 
Some great designs in here, great work OP. I like pretty much anything better than our current design which I feel will become very dated, very quickly - a nice timeless design like the basic shield emblem I think would work very well. I also feel like the 'roosistence' kangaroo would make a great official club logo as I think the historical circumstances in which it was created sum up the spirit of our club.
 
Why can't we have the 60s shield and the 90s kanga?

And I must say, the nmfc looks a lot cleaner without the FC.

2mplrvq.jpg


I think I've done it.

I'm releasing this royalty free, no need to thank me Heath. A team photo with the players will be enough.

I'm only buying that monogram on a cap if it also says numchucks underneath :thumbsu:
 
This is what I'm thinking (bare in mind they're pretty rough, I had to mask what I was actually doing from my bosses):
Screen_Shot_2015_11_13_at_12_49_54_PM.png

Simple, flat colours (no gradients). Nothing too complex or hard to re-create. With a throwback to the old school Roo, possibly with a slight updated shape. And a much better font than Impact :drunk:
I think if you placed a scroll on the left hand one, and added '1869' it would be perfect.
 
I like the shield with the latin and pretty sure the club had a royal blue rugby top with the logo on it and the old heritage white v a few years back.

Whatever we do, we need to go back to the 2d kangaroo.

The image below I am pretty sure is someone's avatar on big footy but not sure who.

View attachment 192810

This is perfect
 

Remove this Banner Ad

Opinion North Melbourne Football Club - Re-branding; It's Time

Back
Top