That's not true.All over the world, woke is losing money. If the AFL is profitable, it isn't because they are woke, but in spite of it. Bud Light lost literally billions of dollars in the USA. There was an immediate backlash to the Pubs here in Australia not celebrating Australia day (and then many of them backflipped). The public have hated this stuff for a while now, but the institutions still cling to it, like it's 2019. I'd say everyone on the political right hates it, 90% on the moderate left hate it, but are too cowardly to call it out, and only the extreme left push it mainly to signal how "tolerant" they are.
Woke used to mean alert to social injustice, but words migrate over time. It's now used by people not to push a certain cause but to signal how good a person "they" are. How virtuous "they" are. It's about the person, rather than the cause. If you are normal you care about the issue; if you are woke, you tell everybody that you care about the issue - that's the difference
It's pretty much dying, it just depends how longer the institutions hang on to it, before they "read the room". Boeing just disbanded their D.E.I department last month and are now just focusing on merit. Lots of others are doing it too.
Almost all organisations are 'woke' to some degree. And almost all of them are better off financially for it.
Ironically, even FoxNews makes sure they have representation from all the demographics they're hoping to appeal to.
But for some reason, that's not them ramming their opinions down our throats and virtue signalling?
Weird.