2014 Membership tallies - Final AFL 2014 Tally in OP

[The_Wookie]

dont they release all of the details in the annual reports?

not normally to the point of breaking down home, home and away, and 1/2/3/5 match memberships. Normally its just Adult/Junior/Concession/Access/Non Access

 

[Last of the Roys]

There are 98,252 non-access members, and 193,810 reduced access members, so I'd say yes. So long as it's $50 or more, has contact details and a membership pack, it counts.

Must admit, $50 for no access seems odd.

So the big take out from the numbers is that around 36% (close to 300k / just over 800k) of all members of AFL clubs are now not what we have traditionally thought of as real members. Those 36% are instead non-access members (12% of total members) and probably a large number on 3-game memberships and any similar offerings (representing 24% of total members).

Surely these categories are one of the main driving forces behind the surge in club membership in the last decade. While real / full membership levels have undoubtedly still increased strongly in most clubs, it seems to suggest that a not insignificant proportion of membership growth is really an illusion.

 

[telsor]

So the big take out from the numbers is that around 36% (close to 300k / just over 800k) of all members of AFL clubs are now not what we have traditionally thought of as real members. Those 36% are instead non-access members (12% of total members) and probably a large number on 3-game memberships and any similar offerings (representing 24% of total members).

Surely these categories are one of the main driving forces behind the surge in club membership in the last decade. While real / full membership levels have undoubtedly still increased strongly in most clubs, it seems to suggest that a not insignificant proportion of membership growth is really an illusion.

True, although perhaps it's us who need to shift our understanding/belief of what a member is.

 

[Tassieboy]

There are a lot of MCC members who buy club non access memberships to support their club. Melbourne has thousands of them and I see your club sells them as well.

I suspect Essendon would have a high % of non-access members since they play 7/11 home games at Docklands.

 

[dave10]

I suspect Essendon would have a high % of non-access members since they play 7/11 home games at Docklands.

I agree and this is probably driven by it's large MCC / AFL membership. It counters this from a revenue perspective by selling many more season seats than the majority of clubs.

 

[Sydney Bloods]

AFL has announced the 'results'.

http://www.afl.com.au/news/2014-08-22/record-club-club-membership-in-2014

804K members, new record, 12 clubs post new records.


Interestingly, they include what counts as a member...
Name
Contact details
At least $50
Receive membership pack.
No pets

does seem like an arbitrary number, maybe it was to price out the crows streaming memberships from being counted.

 

[Air_Chester]

does seem like an arbitrary number, maybe it was to price out the crows streaming memberships from being counted.

I thought the price point for most digital memberships was about $50 so I'm not sure it would count out too many. Essendon's digital membership has been a flat $50 the last few years, possibly to fit with this price point and ensure "digital members" are counted.

I still don't see the point in people arguing the toss about what constitutes a "real" member though. Money is money.

 

[Sydney Bloods]

I thought the price point for most digital memberships was about $50 so I'm not sure it would count out too many. Essendon's digital membership has been a flat $50 the last few years, possibly to fit with this price point and ensure "digital members" are counted.

I still don't see the point in people arguing the toss about what constitutes a "real" member though. Money is money.

You maybe right price was to include them.

As for why people care, the same reason people care about member numbers in the firstplace.

It's a dick measuring contest.

 

[The_Wookie]

You maybe right price was to include them.

As for why people care, the same reason people care about member numbers in the firstplace.

It's a dick measuring contest.

Some of us are interested in the trends and the numbers, dick measuring contest or not.

 

[The_Reaper]

I'd love to see a state split for some of the clubs.

I think many of the non Victorian clubs would have a few Victorian members (each would play 5-6 games in Melbourne so it would be worth it)

 

[Slax]

I agree and this is probably driven by it's large MCC / AFL membership. It counters this from a revenue perspective by selling many more season seats than the majority of clubs.

AFL Members are actually counted in the numbers separetly, not sure what SMA is, but that grouping makes up 54k members.

 

[Slax]

I thought the price point for most digital memberships was about $50 so I'm not sure it would count out too many. Essendon's digital membership has been a flat $50 the last few years, possibly to fit with this price point and ensure "digital members" are counted.

I still don't see the point in people arguing the toss about what constitutes a "real" member though. Money is money.

Clubs offer baby memberships as well as digital membership which count as non-access members.

 

[The_Wookie]

AFL Members are actually counted in the numbers separetly, not sure what SMA is, but that grouping makes up 54k members.

AFL Members are included with Club members where they choose club support - and haven been since 1993 at least. SMA is Adelaide Ovals equivelant of stadium membership, how this ties into the Crows/Power figures Ive no real idea, but the AFL is counting this as an Adelaide equivelant to an AFL membership, which in truth it probably is.

 

[Justinpa1]

There are 8000 SMA Adelaide Oval Football memberships which get you into all 22 games. The AFL have decided that this year there will be a 65-35% split, the Crows have been allocated 5250 and Port 2750. Next year the SMA Members will be asked to nominate either Crows or Port when they pay their memberships.

 

[Sydney Bloods]

I'd love to see a state split for some of the clubs.

I think many of the non Victorian clubs would have a few Victorian members (each would play 5-6 games in Melbourne so it would be worth it)

Swans Vic supporters was last reported at 9600ish in early July.

 

[sverik25]

Swans Vic supporters was last reported at 9600ish in early July.

Wow, just shows how important the Vic members are. I wonder what that figure is for Brisbane?

 

[Sydney Bloods]

Wow, just shows how important the Vic members are. I wonder what that figure is for Brisbane?

Swans have a high vic membership because we are south melbourne whether outsiders agree with it or not.
Brisbane and fitzroy are unlikely to have the same relationship and therefore not so many members.

The swans also make very little money from the south of the border memberships because there is no agreement with the MCG or Etithad.
the membership is almost at cost, Which is why swans fans get stung more than anyone with that reserved seating upgrade shit.
It's only important for member numbers and more importantly rewarding the Swans faithful that stuck with the club through the relocation.

 

[Last of the Roys]

Wow, just shows how important the Vic members are. I wonder what that figure is for Brisbane?

No official figure for this year, but my educated guess is between 3,000 and 4,000 based on my reasonable knowledge of the Lions Vic membership base figures since the merger.

Swans have a high vic membership because we are south melbourne whether outsiders agree with it or not.
Brisbane and fitzroy are unlikely to have the same relationship and therefore not so many members.

The swans also make very little money from the south of the border memberships because there is no agreement with the MCG or Etithad.
the membership is almost at cost, Which is why swans fans get stung more than anyone with that reserved seating upgrade shit.
It's only important for member numbers and more importantly rewarding the Swans faithful that stuck with the club through the relocation.

There are a substantial number of ex-Fitzroy people that do follow Brisbane (probably at least 50%, possibly even 2/3) but unlike Sydney there was a significant number that did not because of the way the merger went down.

However, the Lions had around 7,000 Vic members at the end of our golden era in 2004-2005.

Since 2004 we have made the finals once in 10 years. In that time the Swans have probably only missed the finals once. That would probably be the biggest reason for the difference in membership figures.

And by the way the Lions Vic memberships are also not financially beneficial for Brisbane unfortunately. It is the same situation as for the Swans. Both teams are forced to pay Melbourne club's each time their supporters use a Vic membership to go to a Vic game involving their team.

 

[PiesFan33]

Pies at 80,793 Final Tally, New Club Record and New AFL Record of 79,045!
Back to back 80K Members!
Well Done to all members of the Magpie Army.

 

[gopies1981]

I agree and this is probably driven by it's large MCC / AFL membership. It counters this from a revenue perspective by selling many more season seats than the majority of clubs.

Afl club support are counted as club members which is part of each clubs final membership tally. E.g out of Collingwood's 80,793 member's for 2014 12,900 are Collingwood afl members. The same goes with Essendon's 6,400 afl members.

 

[Hawkk]

Afl club support are counted as club members which is part of each clubs final membership tally. E.g out of Collingwood's 80,793 member's for 2014 12,900 are Collingwood afl members. The same goes with Essendon's 6,400 afl members.

Do you have the AFL club support figures for 2014?

 

[gopies1981]

These figures are from October 2013. They are yet to release the 2014 figures but they will be pretty similar

ADELAIDE CROWS
250 full members
181 silver members
431 total
BRISBANE LIONS
326 full
167 silver
493 total
CARLTON
3898 full
3197 silver
7095 total
COLLINGWOOD
7256 full
5193 silver
12449 total
ESSENDON
3888 full
2538 silver
6426 total
FREMANTLE
31 full
119 silver
150 total
GEELONG CATS
2450 full
1693 silver
4143 total
GOLD COAST SUNS
23 full
26 silver
49 total
GWS GIANTS
3 full
13 silver
16 total
HAWTHORN
1817 full
2060 silver
3877 total
MELBOURNE
1063 full
508 silver
1571 total
NORTH MELBOURNE
1052 full
786 silver
1838 total
PORT ADELAIDE
64 full
77 silver
141 total
RICHMOND
2605 full
1864 silver
4469 total
ST KILDA
1611 full
1086 silver
2697 total
SYDNEY SWANS
438 full
377 silver
815 total
WEST COAST EAGLES
98 full
190 silver
288 total
WESTERN BULLDOGS
795 full
680 silver
1475 total

 

[The_Wookie]

These figures are from October 2013. They are yet to release the 2014 figures but they will be pretty similar

ADELAIDE CROWS
250 full members
181 silver members
431 total
BRISBANE LIONS
326 full
167 silver
493 total
CARLTON
3898 full
3197 silver
7095 total
COLLINGWOOD
7256 full
5193 silver
12449 total
ESSENDON
3888 full
2538 silver
6426 total
FREMANTLE
31 full
119 silver
150 total
GEELONG CATS
2450 full
1693 silver
4143 total
GOLD COAST SUNS
23 full
26 silver
49 total
GWS GIANTS
3 full
13 silver
16 total
HAWTHORN
1817 full
2060 silver
3877 total
MELBOURNE
1063 full
508 silver
1571 total
NORTH MELBOURNE
1052 full
786 silver
1838 total
PORT ADELAIDE
64 full
77 silver
141 total
RICHMOND
2605 full
1864 silver
4469 total
ST KILDA
1611 full
1086 silver
2697 total
SYDNEY SWANS
438 full
377 silver
815 total
WEST COAST EAGLES
98 full
190 silver
288 total
WESTERN BULLDOGS
795 full
680 silver
1475 total