They attract players to trade for. Which, I think, is helped by this generation of players growing up watching them be great and watching Sam Mitchell.They have traded well on top of solid drafting. Mature and close to mature players like Meek, Amon and Impey, Ginnivan have really helped. Amon was close to AA a few years ago.
We have also been a shit show, and will start attracting players at a similar rate once we are competent for a couple more years. At that point we hopefully have a much stronger base of A grade talent than other teams.