Could we all start a bunch of rumours revolving around really out there trades? Get multiple people starting to say they have a line on say..... Max Gawn asking to be traded to GC.
Whatever the rumour is, it'll need to be have player origins, because if its something like GWS to throw $1.5 mill at Josh Kennedy then anyone with half a source will know its crap.
Then we watch our handywork appear in all the football media
And they walked about because of a social issue (insert sensitive social issue). That should get the outrage crew in full throttle - it will ensure the story isn't fact checked, and have it reach a wider audience. Then just sit back and wait till it reaches national news.