How to get a premiership coach

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Rotayjay

Brownlow Medallist
Aug 28, 2014
12,896
24,876
Adelaide, South Australia
AFL Club
Adelaide
In every season there is at least one coach under serious pressure, likely heading out the door. There is always at least one sacking.

So then the mind turns to the replacement. There has been a lot of talk about who a club should look for when appointing the man who it hopes will be its next premiership coach. Go for a proven premiership coach if he's available? Go for a younger one with fresh ideas? What does the history of the modern era say?

Look at the last ten different AFL premiership coaches:

Craig McRae - assistant coach during Richmond flags 2017, 19, 20

Chris Scott - assistant coach at Fremantle 2008-10, no flags

Simon Goodwin - assistant coach at Essendon 2010-14, no flags

Damien Hardwick - assistant coach during 2008 Hawthorn flag

Adam Simpson - assistant coach during 2013 Hawthorn flag

Luke Beveridge - assistant coach during 2010 Collingwood flag and Hawthorn flags 2013, 14

Alastair Clarkson - assistant coach during 2004 Port flag

John Longmire - assistant coach during 2005 Sydney flag

Mick Malthouse - existing premiership coach from West Coast flags 1992, 95. Before winning his first flag, was senior coach at Footscray 1984-89, no flags

Mark Thompson - assistant coach during 1999 North flag

8 of the last 10 premiership coaches had been part of a premiership as an assistant or senior coach.

If you want to go back further to the previous 10, it gets a bit trickier due to all the repeat flags:

John Worsfold - assistant at Carlton 2000-01, no flags

Paul Roos - assistant at Sydney 2001, no flags

Mark Williams - assistant at Essendon and Port 1996-2000, no flags

Leigh Matthews - existing premiership coach from Collingwood 1990 flag. Before winning his first flag, was not part of any VFL/AFL flags

Kevin Sheedy - existing premiership coach from Essendon 1984, 85, 93 flags. Before he won his first flag, was assistant during 1980 Richmond flag

Denis Pagan - existing premiership coach from North 1996 flag. Before he won his first flag, was not part of any AFL flags

Malcolm Blight - existing premiership coach from 1997 Adelaide flag. Before he won his first flag, was senior coach for Geelong losing grand finals 1989, 92, 95.

David Parkin - existing premiership coach from 1978 Hawthorn flag

Allen Joyce - existing premiership coach from 1988 Hawthorn flag. Before winning his first flag, was not part of any VFL/AFL flags

Allan Jeans - existing premiership coach from St Kilda 1966 and Hawthorn 83, 86 flags. Before winning his first flag, was not part of any VFL flags

Depending on which way you look at it, 12 of the last 20 different premiership coaches had been part of a premiership as an assistant or senior coach - excluding those who'd already coached the same club to a flag as senior coach.

Let me know if I've made any factual errors.

By my reading, the most reliable way of getting a coach that takes your club to a premiership is getting an experienced assistant coach - who has been part of a successful club. That last part is critical. He needs to have been part of a successful system.
 
Last edited:
Leigh Matthews - existing premiership coach from Collingwood 1990 flag. Before winning his first flag, was not part of any VFL/AFL flags

Let me know if I've made any factual errors.

By my reading, the most reliable way of getting a coach that takes your club to a premiership is getting an experienced assistant coach - who has been part of a successful club. That last part is critical. He needs to have been part of a successful system.
Not an error, just some additional information. Matthews retired as a player at the end of 1985, was appointed assistant coach at Collingwood in 1986, and took over as head coach mid-season. I do agree with the points you made.

Also, before being assistant coach at Port Adelaide, Clarko coached Central District in the SANFL 2 seasons for 1 flag.
 
In every season there is at least one coach under serious pressure, likely heading out the door. There is always at least one sacking.

So then the mind turns to the replacement. There has been a lot of talk about who a club should look for when appointing the man who it hopes will be its next premiership coach. Go for a proven premiership coach if he's available? Go for a younger one with fresh ideas? What does the history of the modern era say?

Look at the last ten different AFL premiership coaches:

Craig McRae - assistant coach during Richmond flags 2017, 19, 20

Chris Scott - assistant coach at Fremantle 2008-10, no flags

Simon Goodwin - assistant coach at Essendon 2010-14, no flags

Damien Hardwick - assistant coach during 2008 Hawthorn flag

Adam Simpson - assistant coach during 2013 Hawthorn flag

Luke Beveridge - assistant coach during 2010 Collingwood flag and Hawthorn flags 2013, 14

Alastair Clarkson - assistant coach during 2004 Port flag

John Longmire - assistant coach during 2005 Sydney flag

Mick Malthouse - existing premiership coach from West Coast flags 1992, 95. Before winning his first flag, was senior coach at Footscray 1984-89, no flags

Mark Thompson - assistant coach during 1999 North flag

8 of the last 10 premiership coaches had been part of a premiership as an assistant or senior coach.

If you want to go back further to the previous 10, it gets a bit trickier due to all the repeat flags:

John Worsfold - assistant at Carlton 2000-01, no flags

Paul Roos - assistant at Sydney 2001, no flags

Mark Williams - assistant at Essendon and Port 1996-2000, no flags

Leigh Matthews - existing premiership coach from Collingwood 1990 flag. Before winning his first flag, was not part of any VFL/AFL flags

Kevin Sheedy - existing premiership coach from Essendon 1984, 85, 93 flags. Before he won his first flag, was assistant during 1980 Richmond flag

Denis Pagan - existing premiership coach from North 1996 flag. Before he won his first flag, was not part of any AFL flags

Malcolm Blight - existing premiership coach from 1997 Adelaide flag. Before he won his first flag, was senior coach for Geelong losing grand finals 1989, 92, 95.

David Parkin - existing premiership coach from 1978 Hawthorn flag

Allen Joyce - existing premiership coach from 1988 Hawthorn flag. Before winning his first flag, was not part of any VFL/AFL flags

Allan Jeans - existing premiership coach from St Kilda 1966 and Hawthorn 83, 86 flags. Before winning his first flag, was not part of any VFL flags

Depending on which way you look at it, 12 of the last 20 different premiership coaches had been part of a premiership as an assistant or senior coach - excluding those who'd already coached the same club to a flag as senior coach.

Let me know if I've made any factual errors.

By my reading, the most reliable way of getting a coach that takes your club to a premiership is getting an experienced assistant coach - who has been part of a successful club. That last part is critical. He needs to have been part of a successful system.

Good post.

The prerequisites are:

  • experienced assistant coach, from outside your club
  • first time coach

You get a coach who hasn't coached before who is young and hungry from somewhere successful


Have a look at Essendon's coaching appointments since Sheedy.

Matthew Knights: was at Essendon as Reserves coach - doesn't fit model
Hird: had never coached before. Never been outside Essendon - doesn't fit model
Thompson: Had coached before - doesn't fit model
Worsfold: Had coached before - doesn't fit model
Rutten: Appointed from within Essendon - doesn't fit model
Scott: Had coached before - doesn't fit model

I mean it's just ridiculous.
 

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Good post.

The prerequisites are:

  • experienced assistant coach, from outside your club
  • first time coach

You get a coach who hasn't coached before who is young and hungry from somewhere successful


Have a look at Essendon's coaching appointments since Sheedy.

Matthew Knights: was at Essendon as Reserves coach - doesn't fit model
Hird: had never coached before. Never been outside Essendon - doesn't fit model
Thompson: Had coached before - doesn't fit model
Worsfold: Had coached before - doesn't fit model
Rutten: Appointed from within Essendon - doesn't fit model
Scott: Had coached before - doesn't fit model

I mean it's just ridiculous.
Who was the last premiership coach that coached elsewhere?

Malthouse?
 
Craig McRae - assistant coach during Richmond flags 2017, 19, 20

Chris Scott - assistant coach at Fremantle 2008-10, no flags

Both played under Leigh Matthews, who played under Alan Jeans and John Kennedy.

Simon Goodwin - assistant coach at Essendon 2010-14, no flags

Played under Malcolm Blight who played under Ron Barassi.

Damien Hardwick - assistant coach during 2008 Hawthorn flag

Adam Simpson - assistant coach during 2013 Hawthorn flag

Alastair Clarkson - assistant coach during 2004 Port flag

John Longmire - assistant coach during 2005 Sydney flag

Were all coached by Dennis Pagan (who was coached by Barassi). Hardwick (Pagan u19s) was also coached by Sheedy and Williams who were both premiership coaches.

Mick Malthouse - existing premiership coach from West Coast flags 1992, 95. Before winning his first flag, was senior coach at Footscray 1984-89, no flags

Coached by Alan Jeans and Tony Jewell, both Premiership coaches.

Mark Thompson - assistant coach during 1999 North flag

Coached by Sheedy.

John Worsfold - assistant at Carlton 2000-01, no flags

Malthouse

etc etc

The vast majority of successful AFL coaches were coached by previously successful AFL coaches or VFL SANFL coaches.

Beveridge might be the only exception this century.
 
Sounds almost like the Freemasons - you're only getting in if an existing Freemason recommends you.
Kind of...

Most of them played in GFs, usually won premierships and had coaches who coached premierships.

Its like the way successful cultures or ideas propagate. I guess its exactly that actually - successful footy ideas and cultures.

I forgot to mention Malthouse being coached by Hafey as well. So these successful coaches are implementing the stuff they know worked because they experienced it. The same would apply when they were assistants at flag winning sides. They saw more of what worked.
 
OP searching for our next coach after we give Nicks the arz.

Oh wait there, think we gave him a two year extension before this disastrous season got underway - FMD!
 
Assistant coaches for the last few premiership winners (excluding development coaches and ruck coaches):

Collingwood 2023:
Brendon Bolton (previous senior coach)
Justin Leppitsch (previous senior coach)
Hayden Skipworth
Scott Selwood
Andy Otten

Geelong 2022:
Nigel Lappin
Shaun Grigg
James Kelly

Melbourne 2021:
Alan Richardson (previous senior coach)
Mark Williams (previous senior coach)
Troy Chaplin
Adem Yze (current senior coach)
Greg Stafford

Richmond 2017, 2019, 2020:
Justin Leppitsch (previous senior coach)
Adam Kingsley (current senior coach)
Andrew McQualter
Craig McRae (current senior coach)
Blake Caracella
Ben Rutten (previous senior coach)

West Coast 2018:
Adrian Hickmott
Jaymie Graham
Daniel Pratt
Sam Mitchell (current senior coach)
Nathan Van Berlo

Western Bulldogs 2016:
Steven King
Rohan Smith
Daniel Giansiracusa
Joel Corey
Brett Montgomery (departed mid-season)

Going by the OP where most premiership coaches were assistants in previous premierships, maybe the next premiership coach to be hired is listed above.
 

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Yep, he’s the only one in the last 20 years
Before him it wasn't that uncommon though. Leigh Matthews, David Parkin, Allan Jeans, Ron Barrassi all had premierships at more than one club. Hopefully Clarko revives the trend!

But Malthouse is the only example I can think of coaching his first premiership at his second club. Sorry Carl, Ess.
 
In every season there is at least one coach under serious pressure, likely heading out the door. There is always at least one sacking.

So then the mind turns to the replacement. There has been a lot of talk about who a club should look for when appointing the man who it hopes will be its next premiership coach. Go for a proven premiership coach if he's available? Go for a younger one with fresh ideas? What does the history of the modern era say?

Look at the last ten different AFL premiership coaches:

Craig McRae - assistant coach during Richmond flags 2017, 19, 20

Chris Scott - assistant coach at Fremantle 2008-10, no flags

Simon Goodwin - assistant coach at Essendon 2010-14, no flags

Damien Hardwick - assistant coach during 2008 Hawthorn flag

Adam Simpson - assistant coach during 2013 Hawthorn flag

Luke Beveridge - assistant coach during 2010 Collingwood flag and Hawthorn flags 2013, 14

Alastair Clarkson - assistant coach during 2004 Port flag

John Longmire - assistant coach during 2005 Sydney flag

Mick Malthouse - existing premiership coach from West Coast flags 1992, 95. Before winning his first flag, was senior coach at Footscray 1984-89, no flags

Mark Thompson - assistant coach during 1999 North flag

8 of the last 10 premiership coaches had been part of a premiership as an assistant or senior coach.

If you want to go back further to the previous 10, it gets a bit trickier due to all the repeat flags:

John Worsfold - assistant at Carlton 2000-01, no flags

Paul Roos - assistant at Sydney 2001, no flags

Mark Williams - assistant at Essendon and Port 1996-2000, no flags

Leigh Matthews - existing premiership coach from Collingwood 1990 flag. Before winning his first flag, was not part of any VFL/AFL flags

Kevin Sheedy - existing premiership coach from Essendon 1984, 85, 93 flags. Before he won his first flag, was assistant during 1980 Richmond flag

Denis Pagan - existing premiership coach from North 1996 flag. Before he won his first flag, was not part of any AFL flags

Malcolm Blight - existing premiership coach from 1997 Adelaide flag. Before he won his first flag, was senior coach for Geelong losing grand finals 1989, 92, 95.

David Parkin - existing premiership coach from 1978 Hawthorn flag

Allen Joyce - existing premiership coach from 1988 Hawthorn flag. Before winning his first flag, was not part of any VFL/AFL flags

Allan Jeans - existing premiership coach from St Kilda 1966 and Hawthorn 83, 86 flags. Before winning his first flag, was not part of any VFL flags

Depending on which way you look at it, 12 of the last 20 different premiership coaches had been part of a premiership as an assistant or senior coach - excluding those who'd already coached the same club to a flag as senior coach.

Let me know if I've made any factual errors.

By my reading, the most reliable way of getting a coach that takes your club to a premiership is getting an experienced assistant coach - who has been part of a successful club. That last part is critical. He needs to have been part of a successful system.
Really good topic.

To state a few must haves I think there are a few non negotiables if you want an elite coach:

1. Defensive minded first. Must have a defensive tactical mindset
2. Intelligent. Simplistic, but the smarter you are as a coach, the better strategic mind and adaptability you will have to the games changes and also communicating.
3. Elite communication skills. Goes without saying really

Further to this, there seems to be some correlation between being a defender as a player and successful coaches.
 
Before him it wasn't that uncommon though. Leigh Matthews, David Parkin, Allan Jeans, Ron Barrassi all had premierships at more than one club. Hopefully Clarko revives the trend!

But Malthouse is the only example I can think of coaching his first premiership at his second club. Sorry Carl, Ess.

Malcolm Blight at the Crows (although actually 3rd)
Robert Walls at Carlton.
 

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