Training 2025 Pre-Season - Standards are currently being driven

[Amicalola]

Hawthorn had $6.5m more in revenue than us to spend on media staff.

And I'm not sure their back office operations are really the gold standard lol.

Does media not come under the soft cap? Serious question actually, I don't have much grasp of how this stuff works. But even if not, I suspect that the club could do a far better job engaging volunteers, as they already do with Maddie.

 

[Shinboner1]

Geez it's a bit average looking on other clubs websites and seeing all of their preseason content. Highlights of match sim, interviews, and other content yet we've hardly had a thing this pre-season. In the world of clicks and likes, it doesn't take much to create a few little snippets of content each day.

we're cooked mate.
Relying on fans to take preseason photos and videos.
Someone mentioned that they may be on holidays but tbh its gone to shit since heath left.

 

[amaz199]

in all honesty I couldn't give a **** if the media team are able to get photos or content out.

I want wins on the board and then we can worry about the off field stuff.

 

[The Dark]

Does media not come under the soft cap? Serious question actually, I don't have much grasp of how this stuff works. But even if not, I suspect that the club could do a far better job engaging volunteers, as they already do with Maddie.

Media isn't under the soft cap no. Its where you really see the difference in revenue.

And engaging with volunteers is a lot more difficult than people think.

In fact, that we do engage with great people like Maddy is both a tick for the club but also an anomaly.

Maddy should be working staff job as a snapper for the AFL.

There's very very few people of her quality just wandering around.

 

[The Dark]

we're cooked mate.
Relying on fans to take preseason photos and videos.
Someone mentioned that they may be on holidays but tbh its gone to shit since heath left.

Classic of the making stuff up to get angry about genre.

 

[roos_fanatic08]

They're paid and work their guts out.

There's just not as many of them as at other clubs.

It actually takes far more than people think in a professional environment.

I get it, I really do, but when Heath was there, we had near daily content. I think it would be safe to say that the media budget Heath had would have been considerably lower than what our current crew would have available to them. It honestly not that hard to whip up a quick highlights video once or twice per week when the players are doing match sim.

In this day and age, it's all about engagement.
Engagement = more members
More members = more money

For me it is a broad lack of video content. We are already a small club, which makes it harder to catch new fans. That becomes even worse if our players have no (visible) personality due to a lack of content compared to other clubs. Like it makes me sad I can’t watch more, but more importantly I think this stuff does impact the club holistically. Compare us to hawthorn last year for example, who knocked it out of the park.

That's a big concern for me as well. The media space is so bloody important for organic growth. We missed the boat when we were successful in the 90's, I really hope we don't miss the boat again as we rise up the ladder the next few years.

Detailed player and coaching staff chats, more background on the players and their motivations. Make it all a bit more personable rather than the generic stuff we seem to get at the moment. You really want the supporter base to build a connection with the players. As a supporter if you feel you a part of something, you are going to be more inclined to get to games and more inclined to hand over your hard earned.

 

[Passmore]

Media isn't under the soft cap no. Its where you really see the difference in revenue.

And engaging with volunteers is a lot more difficult than people think.

In fact, that we do engage with great people like Maddy is both a tick for the club but also an anomaly.

Maddy should be working staff job as a snapper for the AFL.

There's very very few people of her quality just wandering around.

The generosity and commitment of volunteers is something we've always been lucky enough to have.

On the plus side, we don't have to endure the "yeah mate, nah mate" over and over again of players interviewing each other.

Sent from my SM-A908B using Tapatalk

 

[Mr north man]

They're paid and work their guts out.

There's just not as many of them as at other clubs.

Maybe that needs to change

 

[King Corey]

I get it, I really do, but when Heath was there, we had near daily content. I think it would be safe to say that the media budget Heath had would have been considerably lower than what our current crew would have available to them. It honestly not that hard to whip up a quick highlights video once or twice per week when the players are doing match sim.

In this day and age, it's all about engagement.
Engagement = more members
More members = more money




That's a big concern for me as well. The media space is so bloody important for organic growth. We missed the boat when we were successful in the 90's, I really hope we don't miss the boat again as we rise up the ladder the next few years.

Detailed player and coaching staff chats, more background on the players and their motivations. Make it all a bit more personable rather than the generic stuff we seem to get at the moment. You really want the supporter base to build a connection with the players. As a supporter if you feel you a part of something, you are going to be more inclined to get to games and more inclined to hand over your hard earned.

I wouldn't automatically assume Heath and Rob worked under a lower department budget (relative to cost of living) than the current crew.

Brayshaw poached Heath and might've prioritised media spending at that stage post GC.

 

[The Dark]

We have "near daily" content now, there's a lot of rose coloured glasses rear view mirror work going on here.

And just plain old sooking lol.

 

[The Dark]

Maybe that needs to change

Got a spare $500k a year to tip in?

 

[Shinboner Supremacy]

in all honesty I couldn't give a **** if the media team are able to get photos or content out.

I want wins on the board and then we can worry about the off field stuff.

Yep actually good call

 

[Shinboner1]

Classic of the making stuff up to get angry about genre.

Geez didn't realise we had so much content coming out.
Lucky to get a 2min announcement of our new capt.

 

[The Dark]

There's also multiple factors that go into this stuff folks don't appreciate

Rick18 posted before about the footy department getting ants about his excellent analysis.

Amicalola asked why we can't have video content like Hawthorn.

Maybe the footy dept doesn't want our brand to be smarmy little TikTok shits?

Maybe the players don't want to be smarmy little TikTok shits.

 

[Makeshift Park]

If there was a significant relationship between social media expenditure and an increase of the fanbase, I'm sure we'd be all over it. As it is, I suspect resourcing social media is primarily to service the pre-existing fanbase and to sustain that audience engagement, as well as providing the broader media industry with favourable content too.

Can't help but feel that we'll get more ambitious social content when the men's team becomes more competitive because then we'll get better fixtures, leading to more ticket and merch sales, leading to more club revenue.

 

[year of the roo]

Maybe the players don't want to be smarmy little TikTok shits.

Yeah nah, they probably do.

 

[The Dark]

If there was a significant relationship between social media expenditure and an increase of the fanbase, I'm sure we'd be all over it. As it is, I suspect resourcing social media is primarily to service the pre-existing fanbase and to sustain that audience engagement, as well as providing the broader media industry with favourable content too.

Can't help but feel that we'll get more ambitious social content when the men's team becomes more competitive because then we'll get better fixtures, leading to more ticket and merch sales, leading to more club revenue.

This.

And I guarantee you if we were doing multiple bits of player content a day, lots of supporters would be saying how about you win some games first.

 

[The Dark]

Yeah nah, they probably do.

I dunno, I don't see Sheez, Warlord or Colby being Ginnivan style professional knobheads myself

 

[Harris 10]

Honest question, what would a day's work in the off season involve for a media team?

 

[The Dark]

Honest question, what would a day's work in the off season involve for a media team?

Would depend on the day really. Captain announcement yesterday would have had quite a lot of lead in and work

 

[giantroo]

 

[Gasometer]

Honest question, what would a day's work in the off season involve for a media team?

Zoom in

Zoom out

Zoom in

Practice makes perfect

 

[Sphynx]

Media isn't under the soft cap no. Its where you really see the difference in revenue.

And engaging with volunteers is a lot more difficult than people think.

In fact, that we do engage with great people like Maddy is both a tick for the club but also an anomaly.

Maddy should be working staff job as a snapper for the AFL.

There's very very few people of her quality just wandering around.

Classic of the making stuff up to get angry about genre.

We have "near daily" content now, there's a lot of rose coloured glasses rear view mirror work going on here.

And just plain old sooking lol.

It's quite clear from your posting you work in the department or have worked in the department.

I'd suggest, instead of coming on to a supporter forum and cracking into some posters for "complaining", instead view it as constructive criticism and free analytics and feedback.

The members are the stakeholders. You might not have the budget, but if the member body is saying they wish to see certain improvements in some aspects of the club, it's better to take it on board rather than push back against it.

 

[roos_fanatic08]

We have "near daily" content now, there's a lot of rose coloured glasses rear view mirror work going on here.

And just plain old sooking lol.

We really don't. Have a look at the content on Essendon's page vs ours. It's day and night.

Outside of the leadership announcements, the north fan who rescued two girls and a injury update there really hasn't been many detailed training reports or coaches updates for the whole pre-season.

 

[The Dark]

We really don't. Have a look at the content on Essendon's page vs ours. It's day and night.

Outside of the leadership announcements, the north fan who rescued two girls and a injury update there really hasn't been many detailed training reports or coaches updates for the whole pre-season.

Sigh, Essedon have a huge media team because they have lots more money than us.

As for the reports and coaches updates, maybe the footy department don't want to do them for a whole variety of reasons.

I mean, we had an ex media team staffer explain this to us.