The reality is, that this is a KPI for the board and club management. There may well have, and likely would have been, coaches that had they served as long as Ken, not made a GF or won a premiership. However, their respective clubs didn't allow them to reach that point. The argument that he's the worst coach because he's the longest serving without success is a bit disingenuous. He may be. Either way, I think the criticism needs to be leveled at the club. The club have also played up this whole 'Daddy' thing, perpetuating the problem we have with players being too invested in him personally without the silver wear to warrant itKen Hinkley this year will become the longest serving coach in history to have never made a grand final. There is simply no one worse if that's the KPI. "Who ya gonna get?" Answer: anyone.