Society & Culture What's the point of giving a gift card to a particular store as opposed to giving money and a card?

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I thought they had gone years ago. You can transfer money electronically numerous ways you do know?
I know our book would be 20 years old
Its either put cash in a card and get it pinched or put a cheque in there
Its a physical thing she then has to go and cash
Just transferring money into her account has no physical presence
 
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