As we well know football these days are a business, not just a pastime. The big clubs like Kerang weren't successful because of mergers of 3 clubs. When Appin merged there were only 3-4 that played seniors in 1996. They are successful because they had a committee that worked on any weaknesses, like marketing yourself to prospective recruits to make it attractive to play there and getting community involved with sponsorship. The results have been spectacular.