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Spot on.

Looks like the Dogs have found a new above number sponsor to replace Pedigree but I for the life of me can’t work out what it is

A bit of a work-in-progress and very far from finished with a lot of refining needed. Given the AFLW logo is based on the goal post, figured the AFL might want similar for the Men’s comp and bring consistency between the two.

Agreed and this is where I landed. More applications over on behance if you'd like to see more: Western Bulldogs Rebranding

Quickly threw this together. An Italian take on my favourite Tasmanian State jumper.

I've actually also been working on a new dogs' logo, this one based on the traditional logo. Still editing and refining but getting there. Not sure which flag to go with. The Inspo:

One last crack from me. Nothing says America more than stars and Red, White and.... Black. I was playing around with a few options but wouldn't meet the clash policy.

Beveridge, when thanking Sponsors at the B&F, said Pedigree would no longer be the sponsor of the coaches. Wonder if that means they'll also not be the above the number jumper too.

I've been a tad more liberal with the dogs'. I feel this years' clash is saveable if worn with blue shorts. As Dogs' fans, I know we hated the inverse red strip of the hoops because we never won an actual match it in so I've gone with the 1898-1900 jumper they wore in the VFA and won a...

I really struggled with the Eagles’ Alternate so have adopted a white version of their traditional winged jumper. Eagles’ fans, I would love to hear some suggestions because I was dumbstruck. Away vs: Carlton, Collingwood, Essendon, Fremantle, Geelong, GWS, Melbourne, North Melbourne, Port...

I think I would prefer the old Souths jumper as the home rather than away but that’s just me. I have gone with blue which was used by South Melbourne in the 1870s. It’s also a nice tribute to the harbour. Away vs: Adelaide, Brisbane, Carlton, Collingwood, Essendon, Fremantle, Gold Coast...

I enjoyed doing St Kilda’s as I got to use jumpers from different eras. The Home is their current home strip but the away is based off their 1906-1909 strip and well you can’t go passed this year’s red strip for the alternate. I reckon Saints’ fans would be happy for that to be worn more often...

Richmond’s Home and Away is too easy given the yellow jumper’s recent history. I’ve adopted Richmond’s 1885 jumper with a brighter blue for their alternate kit. I should give a shout out to Mero as FootyJumpers.com provided a huge heap on other clubs’ history. Away vs: Adelaide, Brisbane...

Port is self-explanatory but think I’ve seen another designer on here with a similar alternate kit (sorry, I can’t remember who to give them their due credit) - looks too good not to use, especially paying homage to a magpie's wing. Port's away and alternate could be worn against most clubs...

North’s was fun to do – home and away don’t change but the post-west Melbourne merger in 1908, as well as the bounding Roo, provides the inspiration for their clash, Would have preferred the white to be switched with the red but it wouldn’t have worked as a clash. Away vs: Gold Coast, Hawthorn...

Melbourne’s inverse is probably my favourite non-traditional jumper in this portfolio. White was used due to Melbourne originally using white one and off from 1858-1871. I’ve tried to make the navy on the white strip form an M which I think they did a few years back. Away vs: Carlton...

Hawthorn’s home and away jumper are the same as current (minor changes to shorts). I was going to inverse the home jumper for the away jumper but didn’t think that cancelled any clashes enough. I have borrowed the 1902 blue with suspenders but changed them from red and white to brown and gold...

GWS is the only club I have changed their home kit and that’s because the never surrender jumper looks too good. I’ve inversed that on the away jumper and re-worked their old clash white jumper. Away vs: Adelaide, Brisbane, Carlton, Collingwood, Essendon, Fremantle, Geelong, North Melbourne...

Gold Coast is what it is. They clearly don’t want to change their strip to something decent, so I’ve inversed the red and yellow on their home and away kit. For the alternate, I’ve used their historical clash from 2013-2015 but rearranged the colours so it’s like an aerial of a beach (yellow =...

Geelong is the first club that involves a deep dive into the club’s history to find their third colour. Using their current home and away kits, the alternate is based off when the club wore the red/maroon one and off between 1859 & 1871. Due to the nature of the jumpers, Geelong’s home strip...

Fremantle’s self-explanatory and doesn’t change much for the home and away. Using the 90s away jumper for their alternative but with a brighter green as the traditional green is quiet dark and doesn’t fit the ‘dark’, ‘light’ and ‘bright’ rule. Away vs: Adelaide, Brisbane, Carlton, Essendon...

I would much prefer Essendon’s away strip to be a black sash on red jumper but their constitution states otherwise. The black or white shorts rule is overridden as if this policy was enacted, the rules would be shorts should be the same colour as the jumper (except in some circumstances. Grey is...

While I would much prefer Collingwood’s home kit being based off the traditionally white with black strips, clearly the club sees it differently, so I have gone with the black kit for home. And the third colour for Collingwood comes from the Gold in the wreath on their logo (and would love good...

Carlton’s is quite easy on the Home and Away front. I was going to go with the blue monogram on the white jumper but given their current clash jumper is the white monogram with a navy outline, I figured I would stick with that. Their 3rd jumper was a toss-up between the 90s M’n’M jumper or an...

The Lions are the exception to the 3 colours = 3 base colours for each kit. Taking inspiration from both the Bears and Fitzroy for their non-home jumpers. Pretty self-explanatory. Ideally, I would prefer a bigger difference between the Brisbane Maroon and the Fitzroy red in the two respective...

I’ve gone with the current home and a yellow version from the away. I have included a large crow on the front of the alternate to change it up a little bit but also to provide more contrast with potential clashes caused by the traditional Adelaide hoops. Away Vs: Brisbane, Carlton, Collingwood...

I’ve seen a few other designers post their ideas which have loved so thought I would give it a crack. I have tried to incorporate as much of the club’s history as possible, so there aren’t random colours, while also basing some colours on club logos. I have tried to incorporate knowledge of...

The Bauhaus Giants. I think if one sides logo lends itself to Bauhaus design principles, GWS is a close fit - so why not try to incorporate those principles into the whole kit.

Roof starting to go up on the Whitten Stand